Succeed As Your Own Boss

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Whether you are thinking about quitting your job to start your own business, or you’re a budding entrepreneur, there are lots of tips at tricks to succeed at running your own business. Grow as a business owner by:

  • Getting clear on your business. Running a business might seem straightforward, but don’t forget business owners have to wear a lot of hats: business manager, strategist, sales and marketing, finance, and more! When you’re clear about your business goals, it can help streamline the systems and structures you need in place to support that outcome.
  • Asking for help. Many successful business owners have help. That might mean taking an online business course, learning the essentials of successful marketing, or simply seeking a business coach. Don’t be afraid of learning from those who have walked your path.
  • Networking. One of the best ways to become successful is to get yourself out there among other business owners. Look online for business groups, networking breakfasts, and online social media groups in your area of expertise and geographic location. When people see a face regularly in their peer network, and have a clear understanding of your business, they are more likely to recommend your services, especially if you refer someone to them first.
  • Thinking about where you can add value. You may have heard of the marketing term “lead magnets.” These are simply free gifts that you give to prospective customers. That might be a free downloadable eBook or 15–20-minute consultation. You provide the gift in exchange for the person’s email address. These gifts typically answer common questions that customers come to professionals for, like how to lose weight in 5 easy steps. The great thing about lead magnets is that they grow your email list of people to market to, and help develop a rapport with prospective clients so when they are ready for your product or service, they’ll know who to call. Consider your area of expertise and the most common questions people ask you, then develop your “gift” from there.
  • Hiring experts. Just like customers come to you for expertise, it’s worth entrusting certain parts of your business to legal or financial experts, freeing your time to do what you do best.